|by verizon voyager on July 28th, 2009|
Verizon is widely known/accepted as being America’s Most Reliable 3G Network… and it ISN’T just because those exact words are the company’s tag line. Big Red have firmly rooted themselves as the leading carrier simply because their network works like it should and for the most part, customers don’t have problems with service. If a random sample was taken from a wide geographic sample, I’m sure that perception would ring true.
AT&T is countering that claim, asking a U.S. Court to revoke the use of “Most Reliable” and “Best” in Verizon’s advertising, saying the terms were “misleading”. Their point is that the perception of Verizon Wireless as the “Most Reliable” carrier could stem directly from the advertising as opposed to results. To decide if the claim is fair, I suppose you would have to identify what encompasses reliability.
Verizon Wireless is basing its reliability claims on customers being able to get reception… period. AT&T thinks other factors MUST be evaluated as well:
“Verizon’s claim that speed is not a relevant factor to a reliable 3G network is preposterous,” AT&T spokesman Mark Siegel said in his statement.
“Data network speed is an essential factor to consumers when it comes to data transmission on their wireless devices. The 3G reliability claims made in ads by Verizon Wireless are false and misleading.”
Verizon Wireless strongly disagrees (obviously):
It said that AT&T’s challenge “relies on the incorrect premise that speed is an essential element of the standard for measuring network reliability.”
What do you think? Should speed be considered a measure of reliability? I don’t think so… and I doubt the judges will think so either. And having that work “think” in there is detrimental to AT&T because they can’t come out victorious if they can’t prove Verizon Wireless is misleading customers.
We’ll follow up with the verdict but if you want to follow it yourself: Verizon Wireless v AT&T Mobility LLC 09-6656 in U.S. District Court for the Southern District of New York (Manhattan).