Verizon Wireless recently published a Press Release announcing the launch of their full-featured E-Commerce Site for Spanish speaking consumers at http://verizon.com/espanol. Definitely a smart move and I’m sure it will be helpful for a lot of consumers whose primary language is Spanish. So check it out, hombre!

Here is a portion of the press release:

NEW YORK, March 10 /PRNewswire/ — Verizon has launched a new Web site in Spanish to make it easier than ever for Spanish-speaking consumers to get information — in their native language — about all of the company’s products and services, place orders, and register to manage their account online.

Among the features of the new site is information about Verizon’s popular FiOS TV, FiOS Internet and High Speed Internet (DSL) services; DIRECTV service; bundles; and wireless phones and related offerings.

The site can be found at www.verizon.com/espanol or by clicking on “Espanol” located on the top right-hand side of Verizon’s main Web site, www.verizon.com. In addition, the six tabs on the top of the main site’s home page — “Internet,” “TV,” “Phone,” “Bundles,” “Support” and “My Verizon” — all have “Espanol” links to the corresponding sections of the Spanish site.

“We’ve always had some content in Spanish because we know that some of our customers prefer to learn about our products and services in their native language,” said Mark Studness director of e-commerce for Verizon. “Our newly launched Spanish Web site greatly expands our Spanish content and 7 x 24 self-service capabilities to meet the needs of our Spanish-speaking customers.”

Hispanics constitute the fastest-growing minority group in the U.S., according to the U.S. Census Bureau, and constitute an important market segment for Verizon.

For more than a decade, Verizon has provided in-language customer service support to customers in Spanish, Chinese, Russian, Korean and Vietnamese. Today, more than 1,000 employees staff 13 Verizon consumer multicultural sales and solution centers in various parts of the country, communicating with customers in their native languages. These employees help callers place orders for Verizon products and services, and assist with billing and answer questions.